This year has felt like the moment Field really found its shape. For a long time I have wanted to create a proper library of stand starting points. Something that helps people buy a good stand quickly, without endless meetings or big teams behind them. Most exhibitors are busy, budgets are tight and everyone just wants something that works.
A year of real momentum
In 2025 that finally started to come together. We built 141 stands across 77 events this year, and every time we designed something new, we kept asking the same question. Could this be a useful starting point for someone else? Could this help more exhibitors get to a great stand faster? The more we explored that idea, the more obvious it became that this is the direction Field should take.
What exhibitors told us this year
A lot of exhibitors told us the same things. Sign off took longer than expected. Timelines felt tight. Artwork caused stress. People were unsure which stand option was right for their goals or their budget. Underneath all of that, what they really wanted was simple. Someone to make their life easier. Someone to handle the paperwork, the logistics and the organisation, so they could focus on having better conversations at the show.
The space where Field feels strongest
That is the space where Field feels strongest. Clean layouts, calm design and clear choices. No noise. No overwhelm. More like a good clothes shop where everything on the rail is something you would happily pick. The new website is built entirely around that idea. A home that feels more like us. A place where every option is a good one and you can quickly understand the difference without digging through layers of detail.
Staying true to what matters
It also reflects something that has become more important to me as we have grown. Building things that last. Designing stands that support real face to face connection. Moving away from disposable exhibition thinking and towards something more thoughtful.
Looking ahead to 2026
Looking ahead to 2026, I feel genuinely excited. Field is clearer than it has ever been. The product range feels right, the approach is working and we are building a studio culture that focuses on helping businesses get better results with less effort. It feels like the start of a very strong next chapter.
Thanks for being part of the journey this year. I cannot wait to show you what comes next.
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