Field Notes
Exhibiting can feel chaotic if you don't do it every week. Field Notes breaks it down into simple steps, useful tips and the things people only learn after a few shows.
Think of it as a friendly guide to planning, designing and running a stand without the usual stress.
How to train your team for a trade show without awkward role play
Most teams dread pre-show training because it often turns into scripts and awkward role play. You do not need any of that. With a few clear goals, simple messages and some natural conversation tools, your team can walk onto the stand confident, relaxed and ready to make a great impression.
What makes a stand feel premium without blowing the budget
A premium stand is not about expensive finishes or big builds. It is about clarity. With good lighting, simple materials and a clean layout, you can create a stand that feels calm, confident and high-end without stretching the budget. These are the small choices that make the biggest difference.
How to design a stand people actually want to walk into
A lot of stands look great on paper but still feel awkward to approach. People slow down, glance in, then drift past. This guide explains the simple design principles that make a stand feel open and inviting, so visitors naturally step inside without you having to pull them in.
How to avoid the classic three-weeks-to-go panic
Most exhibitors hit the same wall. Everything feels calm, then suddenly it is three weeks before the show and nothing is signed off. This guide gives you a simple backwards timeline to follow, plus the common traps that lead to last minute stress. Keep to this and the run-up to your show feels a lot more manageable.