Field Notes
Exhibiting can feel chaotic if you don't do it every week. Field Notes breaks it down into simple steps, useful tips and the things people only learn after a few shows.
Think of it as a friendly guide to planning, designing and running a stand without the usual stress.
Looking back at 2025 and opening the door to what comes next for Field
A year of clearer design, cleaner choices and 141 stands worth of learning. Field now has a new home that reflects how we actually work, built around easy starting points and stands that simply make exhibiting easier.
How to train your team for a trade show without awkward role play
Most teams dread pre-show training because it often turns into scripts and awkward role play. You do not need any of that. With a few clear goals, simple messages and some natural conversation tools, your team can walk onto the stand confident, relaxed and ready to make a great impression.
How to avoid the classic three weeks to go panic
Most exhibitors hit the same wall. Everything feels calm, then suddenly it is three weeks before the show and nothing is signed off. This guide gives you a simple backwards timeline to follow, plus the common traps that lead to last minute stress. Keep to this and the run-up to your show feels a lot more manageable.
What makes a stand feel premium without blowing the budget
A premium stand is not about expensive finishes or big builds. It is about clarity. With good lighting, simple materials and a clean layout, you can create a stand that feels calm, confident and high-end without stretching the budget. These are the small choices that make the biggest difference.
How to design a stand people actually want to walk into
A lot of stands look great on paper but still feel awkward to approach. People slow down, glance in, then drift past. This guide explains the simple design principles that make a stand feel open and inviting, so visitors naturally step inside without you having to pull them in.