BETT is always a bit of a whirlwind. Tech everywhere, screens everywhere, and everyone trying to squeeze the biggest idea into the smallest patch of carpet. This year was no different.
We built a mix of modular and custom stands across the hall, all designed to feel calm and clear in the middle of the chaos.
Here are a few of the highlights.
If you are planning a stand for this or anothe show, feel free to get in touch. Always happy to help you think through layouts, budgets and timelines.
Looking back at 2025 and opening the door to what comes next for Field
A year of clearer design, cleaner choices and 141 stands worth of learning. Field now has a new home that reflects how we actually work, built around easy starting points and stands that simply make exhibiting easier.
How to train your team for a trade show without awkward role play
Most teams dread pre-show training because it often turns into scripts and awkward role play. You do not need any of that. With a few clear goals, simple messages and some natural conversation tools, your team can walk onto the stand confident, relaxed and ready to make a great impression.
How to avoid the classic three weeks to go panic
Most exhibitors hit the same wall. Everything feels calm, then suddenly it is three weeks before the show and nothing is signed off. This guide gives you a simple backwards timeline to follow, plus the common traps that lead to last minute stress. Keep to this and the run-up to your show feels a lot more manageable.
