BETT is always a bit of a whirlwind. Tech everywhere, screens everywhere, and everyone trying to squeeze the biggest idea into the smallest patch of carpet. This year was no different.

We built a mix of modular and custom stands across the hall, all designed to feel calm and clear in the middle of the chaos.

Here are a few of the highlights.

If you are planning a stand for this or anothe show, feel free to get in touch. Always happy to help you think through layouts, budgets and timelines.

Get in touch

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How to train your team for a trade show without awkward role play

How to train your team for a trade show without awkward role play

Most teams dread pre-show training because it often turns into scripts and awkward role play. You do not need any of that. With a few clear goals, simple messages and some natural conversation tools, your team can walk onto the stand confident, relaxed and ready to make a great impression.

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What makes a stand feel premium without blowing the budget

What makes a stand feel premium without blowing the budget

A premium stand is not about expensive finishes or big builds. It is about clarity. With good lighting, simple materials and a clean layout, you can create a stand that feels calm, confident and high-end without stretching the budget. These are the small choices that make the biggest difference.

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How to design a stand people actually want to walk into

How to design a stand people actually want to walk into

A lot of stands look great on paper but still feel awkward to approach. People slow down, glance in, then drift past. This guide explains the simple design principles that make a stand feel open and inviting, so visitors naturally step inside without you having to pull them in.

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