BETT is always a bit of a whirlwind. Tech everywhere, screens everywhere, and everyone trying to squeeze the biggest idea into the smallest patch of carpet. This year was no different.
We built a mix of modular and custom stands across the hall, all designed to feel calm and clear in the middle of the chaos.
Here are a few of the highlights.
If you are planning a stand for this or anothe show, feel free to get in touch. Always happy to help you think through layouts, budgets and timelines.
How to train your team for a trade show without awkward role play
Most teams dread pre-show training because it often turns into scripts and awkward role play. You do not need any of that. With a few clear goals, simple messages and some natural conversation tools, your team can walk onto the stand confident, relaxed and ready to make a great impression.
What makes a stand feel premium without blowing the budget
A premium stand is not about expensive finishes or big builds. It is about clarity. With good lighting, simple materials and a clean layout, you can create a stand that feels calm, confident and high-end without stretching the budget. These are the small choices that make the biggest difference.
How to design a stand people actually want to walk into
A lot of stands look great on paper but still feel awkward to approach. People slow down, glance in, then drift past. This guide explains the simple design principles that make a stand feel open and inviting, so visitors naturally step inside without you having to pull them in.
